By signing this pledge, you make a commitment to buy only locally produced, proudly South African sugar, because there’s no place like Home Sweet Home.
Check the back of your sugar package before you purchase.
If it doesn’t say that it is a “product of South Africa” or if it doesn’t feature the Proudly South African logo, it likely isn’t produced in South Africa, and is one of the many job-killing sugar imports that form part of the sugar market.
SA Canegrowers’ Home Sweet Home campaign is asking you to stand with South African
sugarcane growers.
South Africa growers are the lifeblood of rural KwaZulu-Natal and Mpumalanga producing some of the best sugar in the world. We produce more than enough sugar for the whole of South Africa’s appetite each year. But locally produced sugar is under threat by opportunistic importers of foreign sugar.
Importers bring in huge amounts of sugar from other countries and sell it at the same price as local sugar. They often mislead you into thinking you are buying local sugar with phrases like ‘packed in SA‘.
But buying imported sugar benefits nobody.
For every ton of imported sugar that enters the South African market, our local South African sugar industry loses R7600.
These losses can amount to billions of rands per year. This will ultimately cost local jobs.
In total, 24 000 small-scale growers, 65 000 farmworkers, 270 000 indirect jobs, and one million livelihoods depend on the success of the sugar industry.
When you stand with local growers and buy local sugar you help secure local jobs.
Can we count on your support?